How to kill a client's interest in 10 seconds or less.

Making a demo of a site? Try putting the following as dummy text for your front page:

"I don't know much, but I do know one thing... Every day, hell, every hour a tradeshow is happening in the U.S. And everyday people die. Now you tell me...am I supposed to believe that's just a coincidence?"

You'll be sure to get the client! Especially if said prospective client's main business is in tradeshows for the retail industry I'm...speaking from experience...